premise

A complete UX redesign to bring clarity and parity to iOS and Android for a data aggregation platform.

Year
2019

Client
Premise

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Project Overview

Premise is a global marketplace for data aggregation, offering real-time insights to businesses and organizations worldwide. The app needed a complete UX redesign to bring consistency and parity between its iOS and Android versions. This included creating a style guide, updating the task marketplace flows, improving the onboarding tutorial, and streamlining the payment process.

Premise’s users are diverse, with over 70 countries and 30 languages represented. Many users access the app on older, smaller mobile devices with limited internet connectivity, making usability even more critical. The goal was to ensure that users—many of whom are in developing regions—could easily complete tasks and receive payments in their preferred currency.

Role & Duration

As the Lead UX Designer, I led the redesign of both the iOS and Android versions of the Premise app, working closely with a cross-functional team including product managers, developers, and other stakeholders. My role involved conducting comparative design audits, creating user flows, developing a style tile and asset library, and iterating on design solutions based on user feedback. The project spanned 6 months from initial concept to final delivery.

Key challenges

  • Inconsistent Design Across Platforms: iOS and Android versions felt disjointed, causing confusion and frustration for users.

  • Task Marketplace Confusion: The task marketplace flow required unnecessary decisions from the user, leading to friction.

  • Payment Flow Limitations: The payment process lacked clarity, and users had trouble completing transactions in different currencies.

  • Outdated Style Guide: The design guidelines were no longer being adhered to, causing inconsistency.

  • Poor Offline Experience: Many users faced internet connectivity issues, resulting in lost progress and frustration when completing tasks.

GOALS & SOLUTIONS

These insights became the foundation for our redesign efforts.

TASK MARKETPLACE REDESIGN

Streamline the marketplace to allow users to explore, save, complete, and exit tasks with ease.

SIMPLIFIED PAYMENT FLOW

Redesign the payment flow to accommodate various currencies and payment methods.

OFFLINE STATE HANDLING

Implement clear offline states to communicate connection issues and allow users to continue tasks offline.

UNIFIED STYLE GUIDE

Create a cohesive style tile and asset library for both iOS and Android, ensuring design consistency and ease of future updates.

USER goals

Our goals were to:

  • Increase usability to ensure that users can easily navigate the app, complete tasks, and receive payments, regardless of their device or location.

  • Bring parity to the design across iOS and Android.

  • Provide clear offline states and guidance for users experiencing poor connectivity.

business goals

Our goals were to:

  • Increase task completion rates by simplifying task flows to make the process easier and more intuitive for users.

  • Ensure payment success by redesigning the payment flow to allow smooth transactions with many currencies and payment types.

Discovery & Research

We began by reviewing the current app versions for both iOS and Android, conducting design audits, and identifying inconsistencies in navigation, task flows, and user interactions. I completed multiple tasks in both apps to better understand user pain points and gather insights for redesigning the flows.

After completing the audits, I created wireframes for the redesigned task marketplace and payment flows. These wireframes focused on reducing user decision fatigue and simplifying task completion. I also worked on defining the offline state flows, ensuring users were aware of connectivity issues and could continue their tasks without confusion.

wireframing & testing

One of the critical tasks was ensuring that both iOS and Android apps adhered to platform-specific guidelines while maintaining design parity. I created detailed design comparisons, highlighting the key differences and areas that required attention. These comparisons helped align the teams on necessary changes and informed our design decisions.

comparative design audits

Users had 3 ways to exit a task in the same way.

iteration

I created several user flow iterations to address key issues, such as task exit points, payment flow transparency, and language issues. These iterations were reviewed regularly with product managers, developers, and QA teams to ensure alignment with business goals. We conducted testing with focus groups to validate the new task flows and payment process.

final design & handoff

Once the designs were finalized, I developed a comprehensive asset library in InVision and packaged all design assets and documentation for handoff to the development team. This included the style guide, UI components, and iconography.

Key features & design highlights

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Key features & design highlights ⁎

task marketplace redesign

The original task marketplace was cluttered and confusing, forcing users to make decisions at every step. To address this, we:

  • Simplified the task discovery process by reducing unnecessary decisions and providing clearer calls to action.

  • Improved the task filtering system to help users find tasks suited to their preferences.

  • Clarified task exit points with intuitive icons and messaging, ensuring users knew how to save progress and exit a task.

tiers

flows

payment flow

We redesigned the payment flow to address confusion.

  • Simplified the process for transferring balances and adding payment methods.

  • Created a low balance state and multiple currency handling to make payments clear and smooth.

  • Improved the user experience for a variety of payment methods, ensuring users in all regions could complete transactions with ease.

android

ioS

offline states

Given the connectivity challenges many users face, we implemented a system to help users continue their work offline. Key updates included:

  • A prominent offline banner that informed users when they lost connection and allowed them to continue tasks until they regained internet access.

  • Task saving mechanisms to ensure that progress wasn’t lost when users reconnected.

offline states

style tile

We consolidated existing and newly created design assets into a well-organized, easily accessible project in InVision, ensuring consistency and efficiency for Premise employees.

  • Enabled seamless asset downloads and library updates for ongoing maintenance.

  • Developed a structured “style tile” to maintain visual and functional parity between iOS and Android apps.

  • Standardized design elements to streamline future iterations and enhance cross-platform consistency.

results & impact

We successfully delivered the updated versions of the Premise app for iOS and Android ahead of schedule. The key outcomes of the redesign included:

  • Users reported improved navigation and task completion success rates due to the simpler, more intuitive design.

  • The redesigned payment flow led to smoother transactions for users in various regions and currencies.

  • The redesigned task marketplace helped users complete more tasks, contributing to greater user engagement.

  • The new style guide and asset library ensured that future updates would be easier to implement and maintain consistent design across both platforms.

The updated app was successfully launched in both the App Store and Play Store, and the new design elements continue to be used by the team today.