howdy, I’m ashley.
I’m a Senior Lead UX Designer based in Dallas. I blend creativity with strategy to make the right choice the easy one.
Case Studies
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Case Studies *
daikin hero cloud
A responsive web app for remotely diagnosing and troubleshooting HVAC equipment.
Daikin Tenant Management
A web app feature and mobile app that simplifies HVAC controls and schedules.
Premise
A complete UX redesign to bring clarity and parity to iOS and Android for a data aggregation platform.
EMPATHETIC
My approach centers on understanding the real needs of users and translating that empathy into actionable design solutions. With a background in psychology and years of experience, I bring a unique perspective that blends human behavior with cutting-edge AI practices.
My Approach
Iterative
I take an iterative approach to ensure that the final product meets user needs and aligns with business goals. Through continuous feedback and refinement, we'll improve the design step by step, making sure every detail supports a seamless, effective user experience.
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It’s a mix of research, strategy, and just the right amount of caffeine. I start by understanding users, diving into the data, then sketching, iterating, and prototyping. It’s all about creating something that not only looks good but actually solves problems in the most intuitive way possible. Oh, and I might ask "why" a few times along the way.
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I ask "why" because, in design, knowing why something works is just as important as knowing how it works. Plus, it's fun to challenge assumptions—keeps things interesting!
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My secret weapon? A well-worn notebook and the perfect pen. Sometimes the best UX solutions happen when you step away from the screen and let ideas flow the old-fashioned way. Otherwise Figma is my command center, from rapid iteration to pixel perfect prototypes.
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I'm all about collaboration! Drop me a message, and let’s see where I can help.
the inside scoop
"Ashley’s hard work, dedication, and design expertise was a major factor for the success and longevity of the HERO Cloud project. Thank you for all you do!"
-Coworker
What my coworkers are saying
"Ashley’s impeccable charm results in clear, concise, and personable communication with the client and is a huge factor to a strong and cohesive team environment. She brings her a game with a positive attitude and consistently delivers."
-Past Coworker
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Over 25 clients
Web, Responsive Web, Mobile (iOS & Android)
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User Advocate
For a more inclusive world
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7+ Years of Design Experience
Research, UX/UI Design
